👋 Kia ora, I'm Jay, a digital designer and developer 🌱

An ongoing project in collaboration with the Aotearoa Digital Arts Network.

I developed a fresh visual language and animated graphics for the organisation with nods to their lofi digital roots.

Working with developer Harriet Waldron we built a headless front-end site with React and Gatsby.js connected to ADA's archive of stored art data in WordPress.

This is a real labour of love, and we continue to develop the project.

I created these 3D animated graphics for a series of ad spots for the web development company Numeral.nz. These spots showed between speakers at The Design Conference in Brisbane, 2024.

This was a collaboration between myself, motion designer Marcin Sulewski and studio SuperNatural.

A tool for Mental Health First Responders to use when supporting others in need.

I developed this App using Next.js in collaboration with the designer Ash Holwell and Co-liberate.

Content warning, discusses suicide.

I'm currently a senior digital designer at MOBI, a Wellington based SaaS company serving the global hospitality industry.

In 2022, after securing Series C funding, we rolled out a new company name and identity.

The design team ensured MOBI maintained a consistent look for our global customer base.

I designed these social media spots and infographics to illustrate how the company delivers value for restaurant brands.

Previously, I was a senior digital designer on the Marketing team at the Sydney based HR and payroll platform, on a mission to make work easy.

The design studio collaborated closely with the brand and content teams to develop strategic campaigns aimed at generating leads and positioning the company as a thought leader.

This involved creating guides and tools for SmBs and breaking down complex product features into easily digestible and engaging content.

In 2018—19 I was the art director and digital marketing designer for this Hong Kong based fashion web store run via Shopify.

Shown here are some editorial campaigns used for on-site, social media, and email direct marketing.

These campaigns were made in collaboration with the photographer Amiee Oh.

In 2022, I completed an online Permaculture Design Course. I'm grateful to have a garden space overlooking Ōtari-Wilton's Bush where I'm planting for abundance and putting the teachings into practice.

I'm now exploring ways of bringing the core principles into my design practice: Earth Care, People Care, and Fair Share.

Poster design for the Urban Kai Network in Pōneke Wellington and a tote bag design for a community cleanup event in Niseko, Japan.