Digital design—brand, content and marketing

I'm currently a senior digital designer at MOBI, a Wellington-based SaaS company providing a digital ordering platform for the global hospitality industry.

In 2022, after securing Series C funding, we rolled out a new company name and brand identity.

I oversaw this rollout, ensuring MOBI maintained a consistent look for our global customer base.

These infographics and digital ad spots illustrate the suite of tools we provide for restaurant brands.

In June 2024, MOBI merged with fellow hospitality tech company HungryHungry to continue their growth and expansion into the US market.

Since then, I've been working closely with a growth marketing expert to redesign the website.

This includes A/B testing via HubSpot to monitor the metrics and optimise the design based on user data.

Over the first two months of the new design going live, we've reduced the bounce rate by 22%.

Brand identity and website design for Aotearoa-based Certified Sex Educator Emma Hewitt.

We worked together to develop a playful visual language and fun toy illustrations to provide a gentle and inviting introduction to the topic.

A series of ad spots created for the web development company Numeral.nz to show between speakers at The Design Conference in Brisbane, 2024. I created the bitmap 3D animated graphics.

This was a collaboration between Numeral, myself, motion designer Marcin Sulewski and studio SuperNatural.